Roofing calculator widgets that turn browsers into leads
Price builders, speed-to-lead, review value and reseller profit calculators for your website or funnels. Customize one in the editor, publish it, and every result can ask for contact details that land in GoHighLevel.
Short answerA calculator widget is an interactive tool on your website that gives visitors a number (a price range, money lost to slow replies, profit from reselling) and asks for their details to see or save it. The GHL Customizer includes 134 templates; leads go straight into GoHighLevel.
Drag the sliders: every calculator is live
It opens on the Reseller profit calculator. Switch type to Price builder for a homeowner-facing tool, try other templates and finishes, and check it on a phone.
Setting up the live preview…
Split: pick a type, a template and a finish. Drag the sliders or type numbers; everything recalculates as you go.
14 calculator types and how roofers use them
| Type | Templates | Roofing use |
|---|---|---|
| Stack replacement table | 13 | Useful for agency offers and service add-ons. |
| Savings calculator | 9 | Useful for agency offers and service add-ons. |
| Us vs them | 7 | Useful for agency offers and service add-ons. |
| ROI calculator | 10 | A general return calculator for any offer you run. |
| Missed call text-back | 10 | Puts a number on calls missed while crews are on roofs. |
| Reviews & reputation | 10 | Shows what more Google reviews are worth to a local roofer. |
| AI agent vs staff | 10 | Useful for agency offers and service add-ons. |
| Speed to lead | 10 | Show a roofing owner what slow replies cost after a storm. Strong for agencies selling the snapshot. |
| No-show reducer | 10 | Useful for agency offers and service add-ons. |
| Time saved by automation | 10 | Useful for agency offers and service add-ons. |
| Database reactivation | 10 | Useful for agency offers and service add-ons. |
| Email & SMS marketing ROI | 10 | Useful for agency offers and service add-ons. |
| Reseller profit | 10 | Agencies show resale margin on roofing sub-accounts. Our default template. |
| Price builder | 5 | Visitors pick from your packages and add-ons (gutter guards, upgraded warranty, maintenance plans) and see a total built from your own prices. |
- Shingle · $197
- Not included
- Storm Ready · $477
- Not included
- Full Replacement · $967
- Included: 134 calculator templates in 14 types, from ROI and reseller profit to price builders, up to 10 live.
Up to 10 calculators live at once. The package also includes popups, notifications and floating widgets.
Get Full Replacement, $967Want people to find the calculator? Trigger it from a popup or a floating widget.
How to add a calculator to your roofing website
- Type
Choose a calculator type
Start from one of 14 types, such as price builder, speed to lead or reseller profit.
- Template
Pick a template and finish
Choose one of 134 templates and one of 13 finishes, then edit labels, defaults and formulas.
- Lead form
Turn on lead capture
Ask for name, email and phone before or after the result. Leads go into GoHighLevel as contacts.
- Place
Publish to your site
Publish and paste one line of HTML where it should appear on your site or funnel, or link to its hosted page. Up to 10 calculators can be live at once.
Calculator questions
Can I add a calculator to my roofing website with GoHighLevel?
Yes. The GHL Customizer on Full Replacement includes 134 calculator templates in 14 types. You customize one in the editor and publish it to your website; leads it captures go into GoHighLevel.
Is there a roofing cost calculator?
The price builder type lets visitors combine your packages and add-ons into a total, using prices you set once (globally or per calculator). It is a value and package tool, not a roof measurement estimator, so use it for things like maintenance plans, gutter add-ons or warranty upgrades, and keep real quotes for the inspection.
How many calculators can be live at once?
Up to 10 on Full Replacement, across all your sites and pages. You can save more as templates and swap them.
Where do calculator leads go?
Into GoHighLevel as contacts, so your existing workflows can text or call them. Sending widget leads into GoHighLevel is part of the package.
Can I change the look of a calculator?
Yes. Pick one of 13 finishes or keep the template style, and the preview lets you see it on a website background, white, gray or dark.
Do calculators work on phones?
Yes. They are responsive; use the phone toggle in the preview to check how sliders and inputs feel on a small screen.
Which package includes calculators?
Full Replacement, at $967 one-time. It also includes popups, notifications and floating widgets.
Are the numbers in the templates real data?
They are example defaults so the calculator shows a result straight away. Replace them with your own prices and assumptions before you publish.
Keep inspecting the account
Every module of the GHL Theme Design account has its own live preview. Compare what each layer includes on the pricing page.