A homeowner waits 5 minutes — then calls the next roofer
After a hailstorm, the homeowner who fills out your form is the same homeowner filling out the next three roofers’ forms. If your first text hits their phone in 30 seconds, you keep them. If it hits in 30 minutes, you don’t.
SMS Automation fires a roofing-specific text the moment a lead lands — from a web form, an ad, a Google Business message, or a missed call. The reply is two-way: homeowner texts back, you see it threaded on the contact. It also covers every other moment a roofing customer expects a text: appointment confirmations, day-of reminders, “crew on the way,” milestone updates, deposit receipt, and the final review request.
What it actually does
- 30-second text-back on every new lead — web form, Facebook ad, IG DM, missed call, Google Business.
- Two-way conversations routed to your dashboard, threaded on the contact record.
- Appointment confirmation + 24h reminder + 1h reminder for every inspection.
- “Crew on the way” texts the morning of the build.
- Milestone updates as the job moves through inspection → adjuster → build → final walkthrough.
- Missed-call text-back — if the phone rings out, an SMS goes within 30 seconds.
- STOP / HELP / quiet-hours compliance baked in.
A storm lead at 7:14 PM
Lead form submits. Office is closed. Nobody sees it until 8 AM. Homeowner spent the evening on three other roofers' pages. By morning, two of them already had an inspection booked.
Lead form submits. Within 30 seconds: 'Hey {firstName}, this is Mike from {your company} — saw your hail-damage request on Elm Street. Want me to swing by Thursday around 10?' Homeowner replies 'yes please.' Booked before the next roofer's auto-responder even fires.
How it fits with the rest of the snapshot
SMS Automation is the messenger for almost every other module: AI Caller uses it to text confirmations, Appointment Automation uses it for reminders, Review Harvesting Automation uses it to send the review link, and CRM & Workflow Automations triggers texts on every pipeline stage change. The chatbot also escalates to a human SMS thread when the homeowner asks.
Be the roofer who answers in 30 seconds
SMS Automation is one of 11 modules in the snapshot — installed in your GHL inside 24 hours.