Instagram is where roofing decisions happen now
Homeowners scroll Instagram, see a roof before/after on a neighbor’s reel, slide into the contractor’s DMs. If you reply in five minutes, you have a conversation. If you reply tomorrow morning, the DM is dead. Most roofers reply tomorrow morning — or never — because DMs live in the founder’s personal phone and nobody else can see them.
Instagram DM Automation plugs your Instagram inbox into your GoHighLevel. Every new DM gets a roofing-trained reply in seconds, every photo of damage gets logged on the contact, every qualified lead gets booked into your inspection calendar. The DM thread stays threaded inside your CRM — so when the homeowner finally signs the contract three months later, the whole back-and-forth is right there.
What it actually does
- Replies to every new DM in seconds with a roofing-trained intake message.
- Asks for damage photos and saves them to the contact record.
- Qualifies roof type, damage, insurance status, urgency.
- Books the inspection directly inside the DM thread — calendar link, slot picker, confirmation.
- Triggers from story replies, reel comments, and direct follows — not just inbox messages.
- Threads every conversation into the GHL contact — every team member sees the history.
- Reactivates dormant followers with a seasonal “still on your roof radar?” sequence.
A reel comment at 10:18 PM
"Do you do storm damage in Frisco TX?" The owner sees it at 7 AM, replies "yes we do, DM me." Homeowner already messaged two other roofers. The thread dies.
Within 8 seconds: 'Hey {name}, yes — Frisco is our home turf. Got a couple quick questions — when did the storm hit, and can you snap a photo of the worst spot from the ground?' Photo comes in. Inspection booked Wednesday 9 AM. Owner sees the booked job before they wake up.
How it fits with the rest of the snapshot
Instagram DM Automation pushes captured leads into the CRM & Workflow Automations storm pipeline, hands off the inspection booking to Appointment Automation, sends the confirmation text via SMS Automation, and falls back to the AI Chatbot brain for the actual reply logic. Negative or stuck conversations are routed to AI Caller which can dial the homeowner if they go quiet.
Capture the DMs your crew never sees
Instagram DM Automation ships inside the snapshot — installs into your GoHighLevel in 24 hours.