AI Chatbot — Qualifies Roofing Leads on Every Channel

Homeowners don’t call first anymore — they chat

After a storm, the first thing most homeowners do isn’t call a contractor. It’s open Facebook, scroll a neighbor’s “anyone know a roofer?” post, click a Google Business chat, or slide into your Instagram DMs. If a real person isn’t sitting at a keyboard the moment they message, you lose them.

The AI Chatbot sits on every channel — your website, your Facebook page, your Instagram DMs, and your Google Business profile — and replies instantly. It talks like a roofing intake rep: asks about the damage, the age of the roof, the insurance status, and the urgency. If the lead qualifies, it books the inspection on your calendar. If not, it routes to a nurture sequence so they come back when they’re ready.

What it actually does

• Replies in under 5 seconds, 24/7, on web chat, Facebook page, Instagram DM, and Google Business chat.
• Qualifies the homeowner using a roofing decision tree: roof age, damage type, insurance, square footage, urgency.
• Books inspections live in the chat — checks your calendar, picks a time, sends a confirmation.
• Asks for photos of the damage, so your estimator walks in already knowing what they’re looking at.
• Routes by zip to the nearest crew automatically.
• Hands off to a human any time the homeowner asks — clean transfer to your phone or email.

How it fits with the rest of the snapshot

The chatbot feeds qualified leads into CRM & Workflow Automations (which routes the contact to the right pipeline), pushes the booked inspection into Appointment Automation (which sends reminders), and triggers SMS Automation for the confirmation text. Replies via Instagram and Facebook are handled by Instagram DM Automation and Facebook Messenger Automation — the chatbot is the brain, those features are the channels.