Reviews are your cheapest lead source — if you actually ask
Most roofers know they should ask for reviews. Almost none do it consistently. The crew finishes a job, packs up, and three days later the homeowner has forgotten. Six months later they call the next-door neighbor’s roofer because that one had more reviews.
Review Harvesting Automation removes the discipline problem. The moment a job hits “complete” in your pipeline, the homeowner gets a short text: “How’d we do?” If the answer is great, they get a Google review link. If it’s not, the message routes to you privately so you can fix it before it becomes a public 1-star. Either way, you never lose a review you earned.
What it actually does
- Fires the moment a job hits “complete” in your pipeline — same-day, while the result is fresh.
- Two-step ask: satisfaction check first, then the Google link if the answer is positive.
- Smart escalation — anything below 4 stars routes to your phone instead of the public review platform.
- Multi-platform support — Google, Facebook recommendations, BBB, and roofing-specific directories.
- Reminder cadence — gentle 3-day and 7-day nudges if the homeowner doesn’t respond.
- Neighbor referral hook — every review ask includes a “know a neighbor with hail damage?” CTA.
- Dashboard — see review velocity, average rating, and which crews drive the most 5-star feedback.
A finished reroof in early October
Crew packs up Friday. Owner means to email the homeowner Monday and forgets. Two months later the review never came. Meanwhile a 1-star from an unrelated complaint sits at the top of the profile.
Same Friday at 5:47 PM, homeowner gets: 'Hi {name} — Mike from {your company}. Quick question: 1–5, how'd we do today?' Reply: '5.' Google link sent at 5:48. Review goes live by morning. That's 8–10 new 5-star reviews a month, on autopilot.
How it fits with the rest of the snapshot
The review flow is triggered by a stage change in CRM & Workflow Automations (job moves to “complete”). The texts go via SMS Automation. Negative responses escalate to the owner through AI Caller (which can ring back the unhappy homeowner) or a direct SMS. Five-star reviews on Google are auto-thanked by Google My Business Reply Automation, and recommendations on Facebook are auto-thanked through Facebook Messenger Automation.
Compound your reputation, automatically
Review Harvesting Automation ships inside the snapshot — installed in your GoHighLevel in 24 hours.