Written by people who have worked a hail season
Every playbook on this site is filed by one of three roofing voices, each owning a different part of the job: the storm board and the speed-to-lead race, the claim file between inspection and deposit, and the agency side of reselling GoHighLevel to roofing contractors. Bylines link here so you can weigh a playbook against who wrote it.
Bylines you can trace
These are the site's editorial voices, writing from roofing operations and GoHighLevel implementation experience. They are not licensed roofing contractors, public adjusters, or insurance professionals, and nothing they publish is legal advice, an insurance opinion, or a substitute for a licensed roofer on a real inspection. When a post touches supplements, RCV versus ACV, or a carrier's process, treat it as operational guidance for your CRM, then confirm the claim specifics with your adjuster and your own counsel.
Each author owns a lane, and posts are assigned to the person who actually covers that ground. Storm capture and speed-to-lead go to Dale. Anything that lives between the inspection and the deposit check goes to Priya. Reviews, Google Business Profile, reactivation, and agency reselling go to Marcus. If a post has no named byline, it was written by the Roofing Snapshot team rather than attributed to a persona who did not write it.